which are the three required parts of a text ad

A text ad has three main components: the Headline, the Body copy and the Display URL. The Headline is the most important part of the ad as it makes a first impression. It should state the name of the business and its service or product. The Body copy should contain at least two lines that tell the reader why they should visit the website. The final URL, or landing page, should be the most relevant page of the website.



The Headline of a text ad is one of the most important segments of your ad. This is the portion of your text ad where you get to sell your product. It can be as simple as “buy now” or as complex as “buy now and save 50%.” It can also include a call to action and a special feature.

Ad headlines can also summarize the product. For example, Shine Bathroom uses the ad headline to summarize its product’s benefits. The primary text should be more focused on describing the main point of the product. It should summarize the benefit of using the product and how it can benefit your home. In general, the primary text of an ad should be one to two lines. You should also be able to incorporate a call to action in your headline if you want it to be remembered.


While the headline of a text ad is the most important part of your ad, other components such as the URL and description can make it more engaging. By including these three elements, you’ll be able to increase your ad’s clickthrough rate and conversion rate.

A good Facebook Ad headline will entice potential customers to click on the ad. It will also reinforce the appeal of your ad. Always test your headline against your copy. Split-test your headline with the rest of the ad to see which one converts better.

It’s vital to make your headline as simple as possible. People are looking for information and solutions to their problems. If your headline creates the feeling that your company is able to solve these problems, you’ll have higher click-through rates. But you must avoid overselling your product.

Body copy

The best advertising copywriters craft the body copy of a text ad in a way that not only describes the brand or product, but also piques the reader’s interest and encourages action. The six different types of body copy are as follows: Factual body copy: This type of copy provides enough information about the product or service to encourage the reader to make a purchase. The information provided can be brief or lengthy, depending on the advertising text’s purpose.

The body copy of a text ad is the primary text that follows the headline and graphics. It should fulfill the promises made by the headline and graphics. Typically, the first sentence of the body copy will focus on a clear description of the product or service being advertised. Then, the body copy will move on to the details of how the product or service works.

The font used for the body copy should be simple, easy to read, and not distract from the main message. Times New Roman is a popular choice for body copy because it has high readability even when the text is lengthy. Avoid using unusual or colorful fonts that can make the reader fatigued.

Good body copy should be free of mistakes, such as poor grammar, weak words, or sloppy grammar. These errors can make the copy unintelligible. Even though it should not be part of the headline, it is still important and should flow naturally from it. Using a narrative approach to body copy can also be effective. This method entices readers by telling a story or offering a solution to a problem. This type of body copy will not sell the product directly, but the message is still important.

Body copy is the most important part of a text ad, and should be persuasive in order to capture the reader’s attention. It should talk about the company’s products and services and illustrate the benefits of them. It should also answer the headline’s question. This way, the reader will be more likely to buy the product or service.

The body copy of a text ad consists of all the words that follow the headline. It should include all of the information in a concise way. If the copy is too long, the majority of readers will not make it all the way to the end. It is best to keep key information at the beginning of the text, and make it as easy to scan and understand as possible.

The next step in creating a text ad is writing a compelling subject line. It should present a solution to a customer’s problem. Moreover, it should create empathy and a sense of connection between the customer and the brand. It should also open a loop, so that the reader will want to buy the product or service.

Display URL

Adding a display URL to a text ad can increase the effectiveness of your advertisement. Display URLs have limited character length, so they should include a keyword target. They also don’t have to be live links, so you can reference keywords even if they don’t actually exist. You can also include a product name in the display URL, which can help you increase conversions and click-through rates. If you have an ecommerce website, display URLs are an excellent way to increase your conversions and click-through rates.

Display URLs must be descriptive and relevant to your website’s content. Make sure that your URL relates to your domain name as much as possible. Otherwise, it may be difficult to convince the consumer to click on your ad. If you have great ad copy, you can increase your quality score with a good display URL. You can test different URLs to find the one that works best for your business.

You should also optimize your display URL to boost your ad’s search engine rankings. A high score in search engines means that the ad will get better placement, cheaper prices, and other benefits. A good display URL improves your click-through rate and will make your ad more effective.

When using a display URL in a text ad, you should avoid adding too many keywords. Using too many keywords can make your ad seem cluttered, which can lower your CTR. Another good idea is to make the domain name the focus of the ad.

Remember, your text ad has three parts: the headline, the body copy, and the display URL. The headline should be attention-getting and the body copy should provide more details about your offer. Finally, the URL should lead the reader to the appropriate site. You can try adding a price extension to your ad to boost your CTR. Make sure to test your ad to ensure it performs well in both desktop and mobile versions.