How to Hire a Media Buyer

When selecting a media buyer, there are several important factors to consider. These factors include experience, education, salary, and references. Make sure to consider these factors when choosing the right media buyer for your brand. These tips will make the process of hiring an agency a smooth one. Read on to find out more.

Experience

Before hiring a media buyer, make sure he or she has the right skills and experience. An industry background and understanding of the target market are vital. An experience with buying time on major television channels is an advantage. In addition to experience, you should consider whether you want someone with a fixed price contract or an hourly rate.

Media buyers are an integral part of any advertising agency. Hiring one ensures that your ad reaches your target audience at the lowest possible price. A skilled buyer will know the strengths and weaknesses of different advertising partners and audiences and will negotiate the best rates. A media buyer must be organized and able to handle multiple projects and deadlines, and he or she should have experience using media software.

Besides experience with media platforms, a media buyer should have a strong grasp of targeting techniques. Ideally, he or she will have worked with digital media and traditional media alike. Experience with targeting filters such as keywords and geo-location is vital. You’ll also want to know how to work with mobile platforms.

A media buyer will need to have a few years of experience in marketing before they begin working. This experience can come from college internships, entry-level marketing positions, or advertising assistantships. The amount of experience a media buyer needs depends on the size and complexity of the campaign. Additionally, he or she must be comfortable with computers as they will likely be using these tools to gather information and communicate with vendors. Experience with spreadsheets and project management programs is also essential.

Education

When hiring a media buyer, you should look for someone who has some form of formal education and a proven track record in the advertising industry. Make sure to ask open-ended questions during the interview to assess your candidate’s skills and knowledge of the industry. The questions should also focus on his or her role in the advertising process and what responsibilities he or she will have as a media buyer. The answers to these questions will be useful in determining whether your candidate is the right fit for your agency.

Media buying is a diverse field and involves many different types of experiences. As a beginning buyer, it is helpful to gain a variety of experience in different media platforms so that you’re more marketable and flexible. Many experts suggest that new hires should learn as much as possible about the different forms of media and how they work. For example, if you’ve studied advertising for five years, you might be more equipped to work in this industry.

A bachelor’s degree in marketing, business, or advertising will be a good start. You can also look for an internship or entry-level position to gain some experience. Most media buyers have at least a bachelor’s degree, but some employers will prefer to hire someone with at least two years of experience in the field. If you’re looking for a more advanced career, you may want to consider getting a master’s degree in the field.

When hiring a media buyer with education and experience, make sure they’re familiar with all of the ad platforms and traffic sources. Different ad platforms have different benefits and drawbacks. Choosing the right media buyer will be dependent on the specific project and the goals of the client.

Salary

Media buying agencies earn a commission on the total amount of advertising spend. A common rate is fifteen percent. This means that if you spend $15,000 on advertising in a newspaper, your media buyer will earn $2,250. Your media buyer can bill you directly for the total amount of advertising spend, or they can bill you at a discounted rate. Some agencies also bill hourly.

Media buyers are often part of full-service advertising or marketing agencies. They tend to work on integrated campaigns. In addition, some agencies offer work experience or shadowing opportunities. As a general rule, junior media buyers will receive lower salaries than senior media buyers. It’s also common for junior media buyers to be paid on a commission.

Media buyers must be skilled in negotiations and critical thinking. They must also be good at building relationships with clients. They must also be knowledgeable of different media platforms and know how to use them to maximize advertising budgets. It’s also important to have good organizational skills and be able to multitask effectively.

Media buyers can make a varying salary, depending on their educational background, experience, and experience. A median salary for a media buyer is $63,000 per year, with top earners earning $76,000 or more. While a base salary doesn’t reflect the full earnings potential of a media buyer, it’s a good starting point.

Media buyers work directly with companies that have brands or products to market. They acquire advertising space and time for their clients, and help get their message in front of consumers. Some media buyers work directly for companies, while others work for advertising or public relations firms.

References

Before you hire a media buyer, make sure to check their references and experience. You should look for a professional with experience buying time slots on major television channels and an understanding of the industry that your company is in. References should be able to provide positive feedback about a candidate’s work and knowledge of the industry.

During the interview process, the hiring manager will likely ask for references. It is a good idea to talk to current and former bosses and direct reports to learn more about their previous leadership style, marketing strategy, and work performance. Having a list of references that aligns with your employer’s needs will make the interview process more efficient and fruitful.

Requirements

If you are hiring a media buyer to help with the development of a marketing campaign, you will want someone with a good understanding of your target market and industry. You also want someone who is persuasive and can secure advertising space for your campaign. A good media buyer will conduct research, analyze demographics, and media usage, and develop advertising strategies in conjunction with marketing teams. They will also ensure that advertising material is properly displayed and receives the best results possible. Media buyers need to be highly organized, and they should be able to mentor others.

While media buyers can be hired without any formal education, most employers will prefer applicants who have a bachelor’s degree in a relevant field, such as marketing or advertising. Some companies offer certification programs to help media buyers acquire industry knowledge and analytical skills. Media buying professionals working in larger firms generally have a structured training program, while smaller agencies will hire junior media buyers and train them on the job.

Media buyers earn an average salary of $60,851 per year. This salary may vary widely, depending on your experience and education. Media buyers who have several years of experience in the field are often paid more than those who have less experience. Salary also varies by the size of the company and location. Media buyers in a large tech company may earn a higher salary than those at a small marketing agency.

In addition to experience, a media buyer should be able to demonstrate an understanding of the industry and how the different media can work together. A good buyer should also be able to relate creative recommendations to the media program they are working on. For example, he or she should be able to share whether an ad campaign using a 15-second video is more effective than a 30 second spot. Additionally, a good media buyer should be able to demonstrate how to best use a radio spot on the air or online, and even how to rotate the content on an animated banner.